SEO Strategy
Keyword Analysis
My expertise in SEO always starts with keyword research, analysis, and competitive landscape assessment. I structure strategies through platforms like SEMRush and Moz to target keywords that are both aligned with audience intent and within the competitive scope. This ensures that all website content ranks to its highest potential, driving organic traffic and enhancing overall online visibility.
Content Mapping
Aligning strategy with user intent means a few different things. It starts with identifying internal/external linking opportunities and connecting any high-performing existing content to your new resources. This ensures seamless user journeys and also builds page authority for legacy content. Recognizing opportunities and creating complementary content while refreshing existing materials helps fortify a website for top performance, increasing organic reach and bolstering digital presence.
Technical Implementation
I leverage knowledge of Google Analytics 4 to optimize technical website performance. My experience has shown me how to adeptly crawl sites to mitigate bounce rates, rectify 404 errors, and align content with campaign goals. I’m also familiar with submitting sitemaps, creating schema, and working within CMS functionality to make swift optimizations. This technical expertise sustains optimal website performance long term.
PORFOLIO Samples
Samples of SEO Strategy and Content Creation below.
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SEO Guide leveraged and created through industry insights and existing web content resources from Medius.
An SEO-optimized blog post for Kineo on how their award-winning LMS support enables managers to lead.
Search-optimized copy and digital profile for a unique Universal Orlando Resort listing on Booking.com’s website.
Talk to Me
Have any questions? I’m always open to talk about your business, new projects, creative opportunities and how I can help you.